Category: Marketing


The Forgotten Generation : A Marketer’s Dilemma

Somewhere in the rush of connecting with the booming generation – the millenials – marketers began to overlook an equally, if not more, lucrative demographic altogether – the aging and the aged. The only...


Bollywood and Amul ads. Punny side up

When PK happened We remember when the trailer of PK had released. The last time everybody lost their minds like that was when the poster for Kurbaan had released. Come back here when you’re done googling...