5 Tanishq ads you shouldn’t miss!
Tanishq has always celebrated the best of India. Diwali almost doesn’t feel like Diwali until there is a Tanishq ad made just for it, and for a while anniversaries were incomplete without a gift in gold. We compile the best of Tanishq’s ads, some for their quirkiness in the relationships they show and some for the glee in the receiving of gifts, but all for the celebration in the unexpected, red box of happiness.
- Flat 15% on everything? – This ad might just make it to the list of favourites for most ad-fanatics. It has a husband (because who else will pay for a woman’s jewellery) cribbing about how a discount sign cannot come without some conditions applied. He looks across panels and wonders out loud if all of them were really on discount, finally asking the salesman if the ring on the table is also on discount. He’s told by the embarrassed man behind the counter that the ring belongs to his wife, and of course, things get packed now, with or without the 15% off.
- Because a second marriage deserves no less a wedding – This ad broke new ground, showing a woman with a young daughter getting married. When the child wants to take the rounds around the fire too, her mom quietens her. But the man she’s marrying picks up the disappointed child in his arms and completes the vows the way it’s meant to be. As a family. Like it says in the ad, this is a wedding to remember.
- The price you pay for jewellery, marriage – While most of Tanishq’s ads are based on couples exchanging gifts, this one follows the conversation between two sisters buying wedding jewellery for the older of them. When she tell her sister the necklace she likes isn’t as expensive as she expected, she’s told it is. Because “Shaadi jo karni pad rahi hai iske liye.” Nahi?
- Because why are women always apologizing – the Niloufer collection was meant for ‘Those who are willing to try something new’. A woman entrepreneur whose work has always been the centre of her life has passed up everything to get where she wanted to be. On her way she has ignored, annoyed, and maybe even disappointed friends and family. But when her moment is here, she has only one thing to say to everyone who has stood by her, “Thank you for putting up with me”.
- Chota ho ya bada, Diwali ko sone se sajaaiye – And the best ad of the lot is this one. When a young man nervously waiting to present a small locket he has bought with his bonus for his mom, he watches her happiness as his father gifts her a much bigger piece. He now reluctantly offers her the locket, and it is a specially touching moment when she tearfully puts it on and asks him how she looks.