MAXI - The Marketing Association of XLRI Blog

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The Forgotten Generation : A Marketer’s Dilemma

Somewhere in the rush of connecting with the booming generation – the millenials – marketers began to overlook an equally, if not more, lucrative demographic altogether – the aging and the aged. The only...

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EVOLUTION OF PRODUCT PLACEMENT IN BOLLYWOOD MOVIES

Product placement as a strategic marketing technique is being used in Bollywood since decades by carefully placing a product in a movie sequence as a unique way of brand promotion and recognition. However, this...

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3 WWF ads that will make you stop and think

  When you buy bags made from animal skin, all you’re doing is leaving a bloody trail   2.  What you cannot do with plastic turtles: eat them, destroy their nests, poison their waters  ...

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Bollywood and Amul ads. Punny side up

When PK happened We remember when the trailer of PK had released. The last time everybody lost their minds like that was when the poster for Kurbaan had released. Come back here when you’re done googling...

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5 Tanishq ads you shouldn’t miss!

  Tanishq has always celebrated the best of India. Diwali  almost doesn’t feel like Diwali until there is a Tanishq ad made just for it, and for a while anniversaries were incomplete without a...